What is Auditzo and how does it help with GDPR and CCPA compliance?

Auditzo is an AI-powered website compliance audit tool that detects and documents GDPR, CCPA, DPDP, and CIPA violations. It provides courtroom-ready forensic evidence such as HAR, Wireshark, and Fiddler captures.

How did Auditzo help TruCart achieve full GDPR and CCPA compliance?

Auditzo’s automated audit revealed 11 pre-consent tracking violations on TruCart’s website. Using its AI fix recommendations, TruCart reconfigured their tag manager, updated their CMP, and verified zero violations in 21 days.

Does Auditzo provide courtroom-ready compliance evidence?

Yes. Auditzo generates verifiable forensic reports with packet-level evidence from HAR, Fiddler, and Wireshark logs — admissible under GDPR Article 30 and CIPA §638.51 for legal proceedings.

Can Auditzo detect cookie consent violations and dark patterns?

Yes. Auditzo’s AI engine identifies pre-consent trackers, deceptive banner designs, unequal buttons, and data sent before user consent — all flagged with visual and network evidence.

What type of organizations can benefit from Auditzo audits?

Auditzo is built for law firms, SaaS companies, digital agencies, and data protection officers who need fast, verifiable compliance proof under GDPR, CCPA, DPDP, and CIPA frameworks.

Does Auditzo monitor compliance continuously after the audit?

Yes. Auditzo offers real-time re-scanning and compliance dashboards that continuously detect new trackers or script changes that may reintroduce violations.

What makes Auditzo different from regular cookie scanners?

Unlike standard cookie scanners, Auditzo performs forensic-grade audits using AI and network-level data analysis to detect hidden trackers, PII leaks, and unauthorized data transmissions — making it courtroom-ready.

Website Compliance

How TruCart Used Auditzo to Eliminate GDPR & CCPA Violations and Rebuild Customer Trust

Auditzo helped TruCart, a global eCommerce brand, uncover hidden tracking violations, fix cookie consent flows, and turn privacy compliance into a 32% boost in user trust; all within just three weeks.

Screenshot showing pre-consent tracking requests detected by Auditzo’s GDPR and CCPA audit tool.

About TruCart

TruCart is a fast-growing eCommerce platform specializing in lifestyle and fashion products. With a large user base across the EU and US, the company relied heavily on analytics and ad tracking tools such as Google Tag Manager and Meta Pixel to personalize experiences.

However, as global privacy regulations like GDPR and CCPA evolved, TruCart's tracking setup became a hidden compliance risk.

The Problem: Everything Looked Fine… Until It Wasn't

In early 2025, TruCart's Data Protection Officer discovered that users were being tracked before providing consent, a direct violation of GDPR Article 6 and CCPA §1798.100. Their cookie banner looked compliant, yet scripts fired regardless of choice.

Rising bounce rates on EU landing pages
Declining checkout completion after cookie prompts
Inconsistent consent logs across browsers

Manual scanners and browser extensions couldn't reveal which scripts were firing or what data was being transmitted. The team needed forensic visibility, and that's when Auditzo entered the picture.

Discovery: The Audit That Changed Everything

Within minutes of setup, Auditzo's AI-powered website compliance audit tool performed a full forensic scan of TruCart's domain under both GDPR and CCPA frameworks.

What Auditzo Found

11 third-party trackers (Google Analytics, Meta Pixel, TikTok, AppNexus, Hotjar) firing pre-consent
Payloads exposing IP addresses, device IDs, and URLs
Cross-region data transfers to US and APAC servers
Asymmetric cookie banner violating the "equal-choice" principle

"The Auditzo report felt like an X-ray of our website. We could literally see every unauthorized data signal leaving our pages." - Elena Rossi, Head of Growth, TruCart

The Resolution: A 3-Week Compliance Sprint

Auditzo's AI assistant generated a step-by-step fix plan with consent logic, tag manager rules, and privacy-policy text ready to implement.

Step 1: Rebuild Tag Manager

Grouped all tags into Essential vs Non-Essential categories
Blocked marketing scripts until explicit consent
Applied Auditzo's auto-generated allow/deny rules

Step 2: Deploy a Modern Consent Banner

Equal "Accept" and "Reject" buttons with clear visuals
Category toggles for analytics, ads, and social
Consent logs synced automatically via Auditzo CMP Sync

Step 3: Update Privacy Documentation

Using Auditzo's suggested disclosure text, TruCart's legal team revised the privacy policy to describe data categories, third-party endpoints, and user rights in plain language.

"Auditzo didn't just tell us what's wrong, it showed exactly how to fix it." - Michael Liu, Lead Web Engineer, TruCart

Three-step flow diagram showing Auditzo compliance process: audit, fix, and verify.

The Impact: From Hidden Risk to Visible Trust

Metric	Before Audit	After Auditzo	Result
Compliance Violations	11 critical	0	Fully Compliant
Opt-in Rate	58%	76%	+18%
EU Bounce Rate	49%	33%	−16 pts
Potential Fine Exposure	€240 K	€0	Eliminated
Customer Trust (Survey)	6.2 / 10	8.7 / 10	+40%

Bar chart showing before and after results of TruCart’s GDPR and CCPA compliance audit using Auditzo.

Key Insight: Transparent consent doesn't hurt marketing, it strengthens it. With renewed trust, TruCart saw higher opt-ins and better ad performance.

Summary for Quick Reference

Detected 11 pre-consent trackers leaking data
Re-architected GTM + CMP for lawful tagging
Achieved full GDPR/CCPA compliance in 21 days
Improved user trust and conversions by 32%

What TruCart Learned

Marketing automation ≠ compliance: even standard tools can violate privacy laws
Evidence matters: Auditzo's HAR + Fiddler logs provide legal proof
Compliance sells: transparency increased opt-ins and loyalty
Continuous scanning: Auditzo's re-audits prevent regressions

Why TruCart Chose Auditzo

Proof-based reporting with courtroom-ready evidence
Multi-law support: GDPR, CCPA, DPDP, CIPA, WCAG
AI fix automation for GTM rules + CMP integration
No-code setup: scans ready in 30 minutes
Continuous monitoring with compliance dashboards

Client Testimonial

"Privacy used to scare us. Now it's part of our brand story. Auditzo turned a legal liability into a competitive advantage." - Elena Rossi, Head of Growth, TruCart

Outcome

TruCart eliminated all GDPR and CCPA violations, rebuilt a compliant data stack, and strengthened user confidence, all powered by Auditzo's AI compliance automation. Compliance is no longer a checkbox; it's a growth strategy.

Quick Facts (TL;DR)

Industry: eCommerce (Fashion & Lifestyle)
Laws: GDPR + CCPA
Challenge: Pre-consent tracking via GTM & Meta Pixel
Solution: Auditzo forensic audit + CMP reconfiguration
Results: 0 violations | +32% opt-ins | 40% higher trust | €240 K fine avoided

Ready to Audit Your Website?

Discover hidden trackers, prove compliance, and build customer trust with Auditzo's AI-powered website compliance audit. Start your free website scan today.