Executive Summary
As NeoClinic prepared to finalize a high-value B2B hospital contract, their legal team discovered potential compliance issues related to user data privacy. With the deal at stake, the team turned to Auditzo's AI-powered compliance audit tool for a fast, actionable resolution. What followed was a 48-hour turnaround that not only fixed their GDPR and HIPAA risks, but also helped them position themselves as a privacy-first SaaS platform.
The Challenge: Unseen Risks in Patient Data Flow
NeoClinic had implemented Facebook Pixel and Google Analytics across their platform to track user behavior and optimize UX. However, these tools were unintentionally firing on sensitive patient portal pages, without user consent. This meant PII and PHI data could be leaking to third parties, violating both GDPR and HIPAA.
"We thought our site was safe. We never expected a marketing tool to create legal exposure." - Lena Hoffmann, Head of Product, NeoClinic
What Auditzo Discovered
NeoClinic ran a full compliance audit using Auditzo. Within minutes, the tool detected:
- Facebook Pixel capturing URL parameters with email IDs and appointment data
- Google Analytics firing before user consent was captured
- Absence of a cookie banner or GPC (Global Privacy Control) support
"Auditzo showed us what was happening under the hood, not just what we could see on the frontend." - Felix Meier, CTO, NeoClinic
GPT Summary Insight:
Auditzo flagged Facebook Pixel and Google Analytics leaking PII before user consent, a direct violation of GDPR and HIPAA.
The Fix: Server-Side Analytics + Consent-First UX
Using Auditzo's actionable roadmap, NeoClinic implemented a consent-first compliance stack:
- Paused all third-party trackers temporarily
- Implemented Auditzo's Consent Mode 2.0 banner with opt-in logic
- Replaced GA with self-hosted Matomo analytics
- Integrated GPC support and created consent logs
- Re-ran Auditzo's scan to verify full compliance
"Auditzo's before-and-after reports helped us prove compliance to our client in just two days." - Julia Ernst, CMO, NeoClinic
The Outcome: Audit Passed. Deal Secured.
NeoClinic's updated privacy infrastructure helped them pass an external compliance audit and secure the $150,000 hospital contract. They also embedded privacy as a key pillar in their product messaging and investor pitch decks.
Results Snapshot:
- Trackers before consent: Removed
- PII exposure: Prevented
- Consent mechanism: Fully implemented
- Legal audit: Passed successfully
Key Takeaways for SaaS Teams
- Marketing tools like Facebook Pixel can violate compliance if not gated behind consent.
- HIPAA and GDPR may apply simultaneously in health-tech, even to non-clinical software.
- Server-side analytics and consent-first UX are best practices for privacy-first growth.
- Compliance audits should be automated and frequent, not reactive.
Related Resources
- Website Compliance Requirements
- GDPR vs CCPA: What Applies to Your Website?
- Run a GDPR/HIPAA Audit Now
Ready to Avoid Hidden Privacy Risks?
Auditzo helps SaaS teams find and fix compliance issues before they become legal threats.
